There is a new fashion accessory on the Tokyo scene-- Krispy Kreme donut bags, with at least ONE dozen donuts (most often 2 dozen) packed snuggly inside. Since the grand opening of the Krispy Kreme store in Shinjuki last January, these donuts have become so popular that people are patiently waiting in lines 1 to 2 hours long. SERIOUSLY!
I am in absolute amazement at the success (I am also inspired to open up another branch in Shibuy or Harajuku) I'm no economist or business owner, but I can tell you that based on the success of this one store-- Mr. Donut is about to have some stiff competition in Tokyo's donut world (hehehehhe!). Krispy Kreme has my vote!
So how did this all begin? I remember as if it were yesterday-- On a cool and crisps winter evening in January, I was walking to the bookstore located in the Takashimaya building in Shinjuku when I saw it. The Krispy Kreme store! There were people inside working, cleaning, and organizing and a sign on the door that read "Open in 4 Days". I was ecstatic!!!!! So much so, that I even told my co-workers all about, repeatedly.
You see, there are only a few things that I am a die-hard supporter of and Krispy Kreme is definitely on the list-- (along with Gnarles Barkley!)
Anywho, I was excited to enjoy one original glazed donut in Tokyo-- frequently. Thing is, the line to the freakin' shop extremely long. And in true Japanese fashion, there is a series curvy lines and whatnot to assist patient line-standers with the wait-- there's even a Krispy Kreme line monitor who sports a serious look and a blue uniform (hahahahahah!!!-- I'm not making this up.)
Since the opening, every time I pass the store I smile, get a little pissed off @ the line, and think to myself, "I should take a picture of this because people back home just won't believe it!" Well, I finally did take pictures over Golden Week. It's seems that waiting in the Krispy Kreme line is some sort of amazing Tokyo experience. In this country, it's definitely a conversation piece. "Have you tried the new donuts? I have-- I stayed in line for 1 hour and 40 minutes last Saturday and purchased 3 dozen!!"
Now, I like Krispy Kreme, but I'm not waiting in the line for more than 15 minutes-- and that's even a stretch. FYI: Since the opening, I have enjoyed 2 original glazed donuts after organizing a Krispy Kreme day in my office. It's true!)
Tell me, how long would you wait?
Here is a slide show of pictures I snapped over the weeked that I like to call-- KRAZY FOR KRISPY KREME. The experience is heightened if you press play for the CRAZY video from YouTube embedded below. Enjoy!